5 Ways Builders Can Secure More Home Renovation Clients

With ever-changing trends and recent renovation stats in the USA, we can see that renovations are on the rise. Since there is a lot of business in the market, it is time to up your client-fishing game. Here are five ways that you can bag and secure more clients for home renovation.

Get Easy to Find and Reach:

People love to renovate their homes, but they have a lot of things on their plate such as family responsibilities, work-life, leisure, etc. The last thing they want to do is to put a lot of effort into finding a reputable builder and reach them

Even if they find you and have no way to contact you directly, trust us that they will move on to someone else who is more reachable. To cater to this problem, ask yourself the following questions.

Have you provided a direct contact number where a client can call you directly?

Can they find your direct email address easily and contact you via it?

Are you reachable on social platforms such as Facebook, Twitter, Instagram, etc.?

If your answer to the above questions is “yes”, you are on the right path. Else, it's time to open the lines of communication. Offer the clients around the clock free consultation, you will see them coming to you in herds.

We know that it is not easily manageable to run all these platforms by yourself. This is exactly why modern digital tools were created. Set up automated responses. For voice calls, set up a voicemail message to let your clients know that you are on a site and will answer all the messages in few hours. 

This will not only impress the clients but will also portray you as a responsible, punctual, and skilled builder.

Create an Online Presence

Believe it or not, flyers and billboards are in the past. If you want to reach a huge number of clients, you need to build a strong online presence with popular social media platforms. But before that, get your business an official website. 

State everything about you and your business that glorifies it on the website. Let people know about your recently completed projects through your online portfolio. You can also connect your website with social media platforms such as Facebook, Twitter, and Instagram, etc.

Engage with your audience and watch them turn into your biggest clients. Learn about techniques that can help you reach a larger audience and convince them to hire you through attractive and engaging content.

Remember that only creating a presence does not mean anything unless it has sound impressions on the audience. Hence, keep your online profiles alive and give recent updates.

Turn Your Customers into Brand Ambassadors

Do you know what is the biggest source of getting more clients? Word of mouth. When previous clients talk about your brand in a good way, they attract more clients. If they say otherwise, others are likely to believe them more than you.

Hence it is very important to focus on your current customers. Give a shining performance and ask them subtly to talk about you on Social Media Platforms. You can use reputable review management software to gather more and authentic reviews. This review management software helps small businesses in gathering more positive customer reviews for their services. 

Once you get a strong force of customers/reviewers, you will not have to pay large sums for digital ads since they will become your brand ambassadors and bring you more clients.

Bag Some Builders’ Awards

This might sound cliché but a few more feathers in your hat will impress more potential clients. Some might consider it gloating but calling yourself an “award-winning builder” has its own perks. 

The plan of action to bag an award is the same as renovating a house. Start by marking the award that you have your eyes on. You can consider the National Association of Home Builders and Great American Living Awards etc. Look for the requirements and go through the detailed application.  

Think thoroughly to see what kind of a project can help you get this award. Make sure you have adequate time, finances, and resources that are required to win the awards. Put all the efforts as you would put into a renovation project.

Involve the Clients in the Remodeling

Now, this may sound a little weird but think of it this way. The home renovation projects are usually assigned by the owners themselves and they have a huge attachment to their properties. They will be chatty, excited, will ask a lot of questions, and point out even the smallest errors.

Our suggestion is that a smile goes a long way. Listen to all their concerns positively and provide feedback. If something is out of their forte, they might take some time to digest it. Give them time and communicate everything. 

Never try to cut them out. Sure, you can be a little rough around the edges but let them get involved and be a part of the process.

Guest Contributor: Arslan Hassan