6 Resources to Check Out Before Building a House

Many people turn to home builders when they can't find a house on the market that fits their needs. Building your home is an exciting venture, but you must make sure you do your due diligence before starting the construction process.

Do you want to construct the abode yourself, or are you looking for a company specializing in home building to come and do the work?

Resources to Check Before Building

There are a lot of considerations when building a home, and you need to do your homework to ensure you're making the right decisions. Here are some resources and things to consider in the building process.

1. Land For Sale

To build a home, you must have land to put it on. If you're using a home building company, they often have land/home packages for you to bundle. However, finding the desired spot yourself is often better.

If you pay for the land upfront, it can be used as collateral to help secure the mortgage. Your land must be able to accommodate the size of your home per the specifications of your locale.

The home must be placed off the property line to ensure you're within code. These are all things to take into consideration.

2. Deciding on a House Model

Modern house plans are essential to making your dream come true. You can go to an architect and pay thousands of dollars for plans, or you can find the home you want online and get the plans with ease. Building tiny homes, compact trailer homes, or other unique houses can be done with luxury and comfort in mind.

Do you long for open floor plan living, or do you want well-defined zones? Maybe you want a home that's perfect for entertaining. Whether you have modern urban living in mind or want tranquil gardens and an urban sanctuary, you can have what you desire.

Having detailed plans is beneficial whether you're doing the building yourself or hiring a home building team.

3. Utility Companies

Where you build your home is essential. Utilities can cost thousands of dollars. You need to know if the house will require a septic system or if it can hook up to a city sewer. Electricity is another primary consideration.

Is the address easily accessible to the electric company, or do they need to run poles on neighbor's properties? All these things will cost you extra money and time on your building project.

4. Zoning and Permits

To build a modern home container style, you need to ensure that your area will allow such a structure. Some regions have stringent guidelines for housing, and you must ensure that you fit within the requirements to be legal.

How long does it take to get building permits in your area? Do you need a soil test for a septic system? All of these things are going to add time to your timeline.

5. Insurance

It would help if you had insurance on the construction site and after the home is complete. Being protected in the event of the unthinkable happening is imperative. Make sure that you have adequate insurance that covers replacement costs and not just the price of the structure as it stands.

6. Check Housing Market to Ensure the Right Path

Though you’ve, no doubt, already checked the housing market to ensure there’s nothing on there you desire, it doesn’t hurt to call a realtor. Realtors often have connections and can get inside deals on homes that haven’t even hit the market. Before starting any building project, you want to ensure there’s nothing new on the MLS that will fit your needs.

Final Thoughts on Building a House

Building a home is exciting. Whether you want to upsize, downsize, or just choose something with the better flow doesn't matter. You can create the home of your dreams and ensure you've done all the necessary steps to make the process easier.

What do you envision as your new home? Does it have a modern floor plan with wide-open spaces, or are you looking to focus more on outdoor living? Whatever you want can happen when you have the right plans and a building team ready to work.            

Guest Contributor: Miranda Spears         

Decided It's Time To Renovate Your Practice? Here Are Some Useful Tips

Making the decision to renovate your practice is a big one. It can be exciting, but it also comes with a lot of responsibility. There are many things to consider when planning a renovation project, from the budget to the timeline to the final results. In this blog post, we will discuss some of the most important things to keep in mind when renovating your practice. We will also provide some helpful tips for making the process as smooth and stress-free as possible!

If You Are Not Sure How To Renovate, Hire Experts 

The first and most important tip for renovating your practice is to hire experts. This may seem like an obvious step, but it is one that many people overlook. Trying to do too much yourself can lead to costly mistakes and subpar results. Hiring a team of professionals will ensure that your renovation project is done correctly from start to finish. If you’re looking for a medical centre fitout keep in mind that there are many different factors to consider, such as the type of medical practice, who the patients are, and how the space can be optimized for functionality. So, it is important to hire a team of experts who can help you plan and execute your renovation project in the best way possible.

Make A Plan 

The second tip for renovating your practice is to make a plan. This may seem like common sense, but it is important to take the time to sit down and map out exactly what you want to accomplish with your renovation. What are your goals? What is your budget? What is your timeline? Once you have answers to these questions, you can begin to put together a plan of action. This will help ensure that your renovation project goes smoothly and that you are happy with the final results.

Create A Budget And Stick To It

Another important tip for renovating your practice is to create a budget and stick to it. This may seem like common sense, but it is something that many people fail to do. When creating your budget, be sure to include all of the costs associated with the renovation project, such as materials, labor, and permits. Once you have a budget in place, do your best to stick to it. This can be difficult, but it is important to remember that unexpected costs will always arise. If you can stay within your budget, you will be much more likely to be happy with the final results of your renovation project.

Take Your Time 

The final and most crucial piece of advice for remodeling your practice is to take your time. Although it can seem like a no-brainer, many people disregard this advice. Giving yourself enough time to renovate your practice properly is vital because it is a significant endeavor. Rushing the procedure will only result in errors and poor outcomes. Take your time and delight in the procedure.

We hope that these tips will help you as you begin to plan your practice renovation. Remember to hire experts, make a plan, create a budget, and take your time! With these things in mind, you are sure to be happy with the final results of your project. Thanks for reading!

How Do Air Conditioning Units Work?

Are you tired of not getting your desired temperature? Is the temperature too hot or too cold for you in your country? Then you must have an air conditioning unit in your home and office, right? But have you ever wondered how these units work? In this article, we will enlighten you about how an air conditioning unit works.

Air conditioning is the process of maintaining the optimum temperature in your space. People often think that air conditioning units are used to create and maintain cold temperatures, however, that is not true. Air conditioning units are useful in all weathers to have your desired temperature. 

Let's dig into the article to understand how this air conditioning unit works, shall we?

Working of Air Conditioning Units 

Let’s take the example of a normal air conditioner that changes your warm air into a cold temperature. Here is how it works:

1. The warm or hot air from the room is collected into the AC unit.

2. The air conditioning units comprise cold evaporator pipes, the air then flows from these pipes to cool it down. 

3. The dehumidifier in the AC units then removes the excess moisture from the air. This is done to minimize the humidity in the atmosphere.

4. To transform the cool liquid into a warm gas, the coolant that is flowing through the chiller pipes catches heat from the air and evaporates. 

5. The air conditioning unit then throws this warm gas outside through the outer. Meanwhile, the coolant passes through the compressor and condenser. 

6. The cold air then cycled back into space lowering the temperature and humidity of the environment. 

Categories of Air Conditioning Units

In general terms, there are two main categories of air conditioning units, they are:

• Central air conditioning system

• Ductless split air conditioning system

In this section, we will discuss:

• How does central air conditioning work?

• How do ductless air conditioning units work?

Working of Central Air Conditioning Units

Do you want to control the temperature of your entire office or home at the same time? Yes, this is possible by using central air conditioning units. The central AC works by distributing cool air into your entire space through ducts. 

The central air conditioning units consist of one outdoor section and one indoor section connected by copper tubes. As far as space is concerned, these units take up some extra space than the units with a ductless system. 

According to the Energy Department, the central air conditioning units have an average of 14 Seasonal Energy Efficiency Ratio (SEER) and can extend up to 22 in the month of summer and spring. This means while these units cool down your entire home or office, they are not always energy-efficient. 

Working of Ductless Split Air Conditioning Unit

The second category of air conditioning units is the ductless split air conditioner. It is quite different for the central ACs with duct systems. These systems work individually for every separate room. 

Many thought that ductless air conditioning units work by being connected to ducts, but that’s not the case. These ACs flow cool air separately into every other room. It clearly means, you need more than one split system to cool down the temperature of your home or office. 

Unlike central air conditioning units, the ductless AC units can have five separate indoor units connected to a single outdoor unit. This means you can control the temperature of your entire home by one outdoor unit without consuming the space of ducts. 

There are also split units that use the ratio of 1:1 like central AC units. This kind of air conditioning unit is known as a mini split. The initial cost of the ductless split system air conditioner is higher than the central air conditioning unit. This is because you need to have multiple indoor units for every individual room. 

But you know what the best part is? It is much more energy-efficient than central AC as it can raise up to 33 Seasonal Energy Efficiency Ratio.

Types of Air Conditioning Units

By now you have discovered the most general categories of air conditioners. Now let’s move toward the specific types of air conditioning units. This will help you understand which type of AC unit is best for your home or office. 

1. Central Air Conditioner

As discussed above, central air conditioners are used to cool down the temperature of your entire home or office. These units consist of one indoor unit and one outdoor unit. These are best for the homes having basements. 

2. Packaged Air Conditioning Units

This is another type of central air conditioning unit. The main difference between the both is it does not consist of a 1:1 ratio for indoor and outdoor units. Packaged air conditioning units are best for people having small homes or no space for accommodating large indoor ACs.

The plus point for packaged air conditioners is that they consist of two in one ratio. So you can easily adjust it outside your small home. 

3. Ductless Mini-Split

Now let’s talk about the ductless split air conditioning units. As we have already discussed above, these air conditioning units have one indoor unit and one outdoor unit. 

But as they are not connected with the ducts, you must need more than one mini-split. This will help you in controlling the temperature of your every individual room. Ductless mini-splits comes in two different types 

• Wall-mounted mini-splits:  Wall-mounted air conditioners as the name suggests, are placed on the higher end of your room. They provide an equal distribution of cool air throughout your room. But as they are high enough so it may take some time to get its effects. 

• Floor-mounted mini-splits: Floor-mounted splits are placed on the floor and can have an instant effect on your room’s temperature. But as they are kept on the floor, the flow of the air may be compromised sometimes. 

4. Ductless Multi-Split

A ductless multi-split air conditioning unit is just like central AC. The main difference is that ductless ACs do not have ducts. Other than that, you can install up to five indoor units in correspondence with only one outdoor unit. 

The ductless multi-split air conditioning provides every user the authority to control and maintain their own desired temperature. 

Components of Air Conditioning Units

After understanding the different categories and types of AC units, let’s move toward the components of air conditioning units.

1. The Evaporator

The air conditioning evaporator is one of the main working components of AC. The evaporator is the basic indoor unit of your air conditioner. It is used to collect the warm air from your space. In return, it will provide you with the air having optimal temperature and humidity. 

2. The Compressor

After the evaporator collects heat, it goes into the compressor. The compressor then acts as the pump in your air conditioning unit. It decreases the volume of the gas and increases the temperature and pressure of the gas more than the outside temperature. 

Once the temperature is raised above the outside temperature, the gas then moves towards the condenser. 

3. The Condenser

The condenser is the “outdoor unit” of your air conditioner. The main job of the condenser is to move the collected warm air from your room to the outside air. 

4. The Expansion Valve

After moving the heat outside from the outdoor unit, the cold refrigerant again moves towards the evaporator unit to repeat the whole process. But the air at this point still has a high temperature to enter the evaporator unit.

In this regard, the expansion valve cools down the temperature of the air coming back from the outdoor unit. After that, it moves the air to the evaporator to repeat the process.

Benefits of Air Conditioning Unit

After understanding the working of air conditioning units, now let’s discover some common benefits of having ACs in your home or office.

• Works as Dehumidifier

The air conditioning units also work as a dehumidifier by decreasing the excess amount of humidity from the air. 

• Works as Air Filter

The AC units have filters in them which help to clean the air of your atmosphere. This will help you in inhaling the clean air rather than the air having germs and allergens. 

• Minimize the Risks of Heat-Related Illness

As the main objective of ACs is to cool down the temperature of your home, it will prevent you from heat strokes and other heat-related illnesses. 

• Secure Your Cool Air

If you are using ductless air conditioning units, then you do not need to worry about losing your cool air. As per the study, 20-30% of the cool air is wasted through duct leakage. So using ductless ACs will prevent you from wasting your cool air and money. 

Takeaway

In this ultimate guide, we have discussed the types and categories of air conditioning units. We have also discussed how both categories of air conditioning units work. Moreover, we have jotted down the components of the AC unit for your better understanding. 

I hope you find this guide informative and helpful in choosing your next air conditioning unit in your office or home!

Guest Contributor: Samuel Darwin

Settle In: Adapting to Life in Your New Neighborhood

Whether you’ve just moved locally or out of state, settling into a new way of life can sometimes involve a lot of adjustments and admins. To help make this transition as easy as possible, we’ve compiled a few essential resources.

Administration

When moving to a new area, there are often a few admin tasks that need to be completed before life can begin comfortably.

●      If you’ve moved to a new state, you’ll need to register your car and transfer your out-of-state driving license

●      It’s a good idea to research the various home-owning expenses that might apply in your region

●      Make sure that you’ve identified and signed up with a local, trusted physician

Social

One of the most important tasks when moving to a new area is to integrate yourself with the local community

●      Take the time to introduce yourself to your neighbors - it might even be a good idea to invite them over for a drink or a bite to eat

●      Some services can help you to meet new people or reconnect with old friends in the area

●      You’re likely to find no shortage of community events or fundraisers that you can get involved in and put out a strong first impression

Business

Migrating a business to a new location can often result in new challenges and obstacles - make sure you plan ahead to handle these.

●      If you’ve moved to a new state, you may need to reapply for a business license or permit

●      When you’ve already established a business in one area, you may need to register as a foreign corporation or even dissolve and reform it in the new locale

●      Whatever your business models, freebies and tasters can help you quickly cultivate local interest

Moving location is often an exciting, invigorating process but, if you don’t carry out the basic administration, you may find yourself at a loose end. Make sure to plan ahead and put in the effort early.

Kevin Szabo Jr. Plumbing is a Tinley Park plumber that always prioritizes strong customer service. We always do whatever we can to serve our customers well. Learn more, at: www.kevinszabojrplumbing.net

Guest Contributor: Sharon Wagner

5 Furnishings To Add To Your Home This Summer

Summer is a great time to update and improve your home, and there’s no easier approach than purchasing new furnishings that will not only have an impact on your home’s appearance, but an overall impact in how you enjoy the summer season!

From hot tubs to patio dining areas, here are 5 furnishings you should consider adding to your home this summer.

1. Patio Awning

An awning of any kind is ideal in the summer, allowing you to shelter from both hot sun rays and summertime showers!

Whether you opt for a retractable design or one that’s more permanent, there’s a wide selection of different awnings and canopies to choose from when it comes to your home.

They help to provide a handy sheltered area in your garden or yard, and can be attached to your property, or stand individually meaning that they can be placed anywhere you’d like.

2. Hot Tub

Considered to be a really luxurious home furnishing, installing a hot tub provides you with a new reason to have your friends and family round to your house, as well as offers a spa-like experience in your very own space!

In the modern day, there’s a wide variety of different hot tubs available, including electric hot tubs and ones that require a gas connection.

A hot tub can sit perfectly on a flat patio (maybe even beneath an awning!), just make sure that you opt for moisture-friendly flooring so not to cause damage to your ground.

3. Outdoor Table & Chairs

There’s nothing nicer than sitting outside with family and friends during the summer time, and enjoying a meal together in the sun. This is why an outdoor table and chairs is the perfect new addition to your garden if you don’t yet have one.

Whether you’re interested in a full dining set or looking for various, scattered outdoor seating options, there’s a wide variety of outdoor dining and seating options to choose from.

4. Fans

If you don’t have air conditioning in your home, an electric fan (or multiple) is more than necessary!

As the summers get hotter, our homes heat up and maintain more heat than usual. This can make everyday life highly uncomfortable, including when trying to sleep and work. Purchasing fans such as desk fans, standing fans and ceiling fans, is a great way to help you keep cool and comfortable, and will make a world of difference when it comes to enjoying summer.

5. BBQ/Grill

Having an outdoor barbecue or grill takes the stress of outdoor dinner parties away from your kitchen, and helps provide you with a more sociable atmosphere while cooking.

Barbecues are great in the summer, and can even be used all year round depending on the weather conditions! From grilled chicken to sausages, burgers and vegetarian options, there’s a huge variety of meals to cook, all of which will be adorned with a beautifully smokey taste.

Overall, there’s so many different products and furnishings that are just perfect for the summer months. When you next come to updating your home, think about how everything will be used in each season, while getting the most for your budget.

Home Furnishings That Will Maximize Your Small Living Space

Living in a small space can be challenging, but it doesn’t have to be. Fortunately, you can use various ways to make the most of your small home without sacrificing comfort. Using innovative design, clever storage solutions, and creative layout tricks, you can transform your tiny house into a spacious, comfortable retreat that’s spacious enough for everyone to enjoy. The following home furnishings will help you make your home great.

Small Home Office Ideas

If you’re trying to maximize your small living space, it only makes sense to get a handle on your office. When you have an office in your home, you can also use it as an extra room. You can use the spare room in the house as a guest room or an overflow bedroom when you have guests to stay over at home.

Hanging Desk Organizers

These are easy, inexpensive ways to get more out of your small space. You can hang them across your dining table or your countertop to create a place for your essentials or hang up one or two on each side of your desk to keep them within reach. They can also be used on the wall to hold posters or another decor. For those with limited space in their kitchen or bathrooms, hanging organizers can be an excellent way to maximize their space.

Folding Chairs and Stools

Folding chairs are an easy way to add seating to a small space and come in handy for smaller spaces. You can also use them to create seating areas in gardens or garages or as a bench or seating for outdoor parties or events. For smaller rooms, you can also opt for folding stacking chairs, which stack compactly for easy storage. You can group them to create a seating area or use them individually for those who only want a smaller space to sit.

Multi Functional Furniture

Consider buying furniture that has multiple uses. You could add a sofa with a chaise or have a stand alone chaise. This piece can easily double as a seating area and bed by night. You can also consider investing in a sofa bed. This is a sofa that contains a fold out bed within the frame of the sofa. You can find these in various sizes from twin to even king sized beds. If you will be using this as your permanent sleeping space you’ll want to make sure you have a good quality sofa bed mattresses to ensure maximum comfort. This is a perfect piece to maximize space in studio apartments or shared bedrooms.

Storage Tricks

The best way to maximize your small space is to have a plan and use tricks and techniques to make the most of your room. When you have a small space, you can use vertical storage such as a ladder, bookshelves or a bookshelf, or wall storage like baskets or hanging storage. Vertical storage can be helpful for those with limited space, while wall storage can be an excellent way to get the most out of a small space. When you have a small space, it’s essential to use vertical storage such as a ladder, bookshelves, or a bookshelf. You can also use wall storage like baskets or hanging storage to help you maximize your small space.

Standing Desk Ideas

A standing desk is an excellent option if you’re looking for a way to maximize your small space. Standing desks, which you can use as a laptop stand, a monitor stand, a phone stand, or a game stand, are an excellent way to maximize your space. Standing desks can also be used as a monitor stand to hold your computer or television. You can also use the desk as a phone stand when you don’t want to keep your phone on the bed or the floor.

Invest In Storage Cubes

Storage cubes are a great way to maximize your small living space. They can be used for storage, as an additional seating option, or even for displaying artwork or a plant. You can use storage cubes as both indoor and outdoor furniture. You can place them anywhere in your home to create an additional seating area or use them to create an indoor seating area.

Conclusion

Investing in a smaller home, decorating ideas and upgrading your interior design to create more space can be one of the best ways to maximize your living environment. Even if you’re living in a smaller home, it doesn’t mean you can’t have everything you need. You need to know where to look and what kind of small home decorating ideas will work for your situation.

Guest Contributor: Regina Thomas

6 Tips for Choosing the Best Plants for Your Garden

If you're like most people, you probably enjoy spending time in your garden. It's a great way to relax and get some fresh air. But if you want your garden to look its best, you need to choose the right plants. If you're a beginner, that may seem like a daunting task. Thankfully, all you may need to do is this.

1. Get to Know Your Climate Zone

This is important because it will determine which plants will be able to survive in your area. For instance, if you live in a climate that is prone to droughts, you'll want to choose plants that are drought-resistant. You wouldn't want to choose a plant that needs a lot of water if you know it's not going to get it.

One of the best types of plants to choose from is native plants. They're already adapted to the climate and they don't require a lot of water or care. If you're not sure which plants are native to your area, you can ask a nursery worker or look them up online.

2. Consider the Amount of Sun your Garden Gets

This is important because some plants need more sun than others. If you have a shady garden, you'll want to choose plants that don't require a lot of sun. On the other hand, if you have a sunny garden, you can choose plants that need more sun.

One of the best plants for a sunny garden is succulent plants. They don't require a lot of water and they can tolerate a lot of sun. If you have a shady garden, you might want to consider a fern. If your garden doesn't get a lot of sun, that's okay. There are still plenty of plants that can thrive in low-light conditions, including begonias, impatiens, and coleus.

3. Think About the Size of Your Garden

This is important because you need to choose plants that are the right size for your space. If you have a small garden, you'll want to choose smaller plants. If you have a large garden, you can choose larger plants.

Some of the best plants for a small garden include violas, pansies and petunias. They don't take up much space and they add a lot of color to your garden. If you have a large garden, you might want to consider adding some shrubs or trees.

4. Don't Forget About the Soil and Diseases

This is important because different plants need different types of soil. For instance, some plants need well-drained soil while others need soil that retains moisture. One of the best ways to find out what type of soil your plant needs is to read the tag that comes with it. This will tell you everything you need to know about the plant, including how much sun it needs and what type of soil it prefers.

Plants that prefer loam soil include azaleas, rhododendrons and hydrangeas, and cannabis, which is particularly great for CBD enthusiasts with quality CBD seeds. Plants that prefer sandy soil include cacti, succulents, and some types of grass. There are also plants that prefer clay soil, including roses and some types of vegetables.

You should also choose plants that are disease and pest-resistant simply because you don't want your plants to get sick or be eaten by pests. Some of the best plants for this include, marigolds, petunias, and impatiens. They're not only resistant to diseases and pests, but they're also beautiful.

5. Don't Forget about the Seasons

This is important because you need to choose plants that will bloom in the season you want them to. For instance, if you want spring flowers, you'll need to choose bulbs that will bloom in the spring.

Some of the best spring-blooming bulbs include daffodils, tulips, and crocuses. If you want summer flowers, you'll need to choose annuals. Some of the best annuals for summer include impatiens, petunias, and marigolds.

6. Choose Plants that Are Easy to Care For

This is important because you don't want to choose a plant that is going to be a lot of work. If you're a beginner, you might want to start with some easy-to-care-for plants. Once you get the hang of it, you can move on to plants that are more challenging.

Some of the best easy-to-care-for plants include impatiens, petunias, and marigolds. They don't require a lot of attention and they're relatively low-maintenance.

Closing Thoughts

It's not easy to choose the best plants for your garden. There are a lot of factors to consider, including the amount of sun your garden gets, the size of your garden, and the type of soil you have. However, if you keep these tips in mind, you should be able to find the perfect plants for your space.

Guest Contributor: Tracie Johnson

5 Digital Marketing Strategy for Plumbing Services that Work

Digital marketing has become part of an effective business strategy for both small and large businesses. Digital marketing can help plumbers easily develop their plumbing business more quickly because this method can reach a broader market.

If you can implement a digital marketing strategy into plumbing your business correctly, you can choose the right market and easily convert offers into purchases. Of all these advantages, there is no reason for you not to use digital marketing in your plumbing business.

This strategy will help your business compete in today's business world. Thus, digital marketing is the key to success, and it's easier than you might think. 

You've come to the right place if you still have not or are struggling to implement digital marketing strategies into your plumbing business. Here are six digital marketing strategies for plumbing services that work.

1. Optimizing Your Plumbing Website

In this digital era, many businesses still do not have a website, which is a big loss for them as most of the prospects come online, making your website the first impression that potential clients get from your business.

As a professional plumber, you need a professional, engaging, and easy-to-reach strategy. A website is one of the plumber digital marketing strategies you need, especially when dealing with emergency customers who need to find information about your business quickly.

That's why websites are must-haves for every business. For those who already have a website, you can optimize your website by adding videos from your YouTube Channel to your website, conducting keyword research, publishing valuable content, etc. Good content can help to promote the business, increase brand awareness, and attract new customers. Explainer videos, for example, are a great way to show off the company's work and highlight the benefits of using its services. When choosing an agency for explainer video production, it's essential to choose experienced ones who work in relative fields like yours.

2. Search Engine Optimization for Plumbers

SEO is one of the most popular techniques in digital marketing. SEO aims to optimize a business site on Google to be on the main search page. It is to make the business site easier to find so that the traffic to the site will be much greater.

With 75% of internet users never missing clicking the first page of results, reaching the top can be a game-changer for your business. So, SEO plays an essential role in your digital marketing strategy. 

However, it's not as easy as it sounds. It will require a lot of energy and time to be able to optimize your website's SEO so that it appears on the main page. 

There are several SEO techniques that you can do, such as creating article content and entering some keywords related to your plumbing business.

3. Leverage Video Marketing

Video marketing has become a popular marketing strategy among marketers. It is because video presents an engaging visual and easy-to-understand explanation that allows you to deliver critical messages to the audience.  

Thus, Adding engaging video marketing to your plumber marketing strategy can help boost your SEO, increase website engagement, add to your brand personality, and give you an edge against your competition.

Interestingly, you can add videos to your Google My Business listing, YouTube Channel, and other social media platforms. here are video marketing Tips for plumbers:

• Keep your video short and simple

• Focus on stories, not sales

• Add your videos to your website landing page 

• Target relevant audiences on social media platforms

Several best types of video marketing can bring your plumbing business to the next level, such as explainer videos, product videos, motion graphics, etc. 

Another great social media platform that could enhance your company's marketing is Tiktok. TikTok currently boasts 1.4 billion monthly active users and will reach 1.8 billion by the end of 2023.

Hiring a good video production company brings professionalism, creativity, technical expertise, and strategic guidance to your video marketing efforts. Their assistance can elevate the quality of your videos, enhance audience engagement, and ultimately contribute to the success of your marketing campaigns.

A reputable video production company has the expertise, experience, and equipment to create high-quality videos. They can produce videos with excellent visuals, clear audio, and smooth editing, giving your brand a professional image. High-quality videos are more likely to engage and impress your target audience, increasing the effectiveness of your marketing campaigns. They can also collaborate with you to develop a comprehensive video marketing plan aligned with your business goals.

4. Invest in Pay-Per-Click (PPC) Ads

Pay-Per-Click (PPC) is one of the most excellent marketing techniques for your plumbing business. This marketing technique is done by placing advertisements on certain media that provide PPC ads, such as Google, Facebook, Instagram, and others.

You need to choose the right media for your plumbing business and place an ad there so your target customers can easily see the ad. In this technique, you will pay for each click.

However, before you launch a PPC ad, you will be required to define specific keywords or phrases to help your ad appear to people actively looking for businesses that offer services like yours. It will allow you to increase conversion rate, brand awareness, etc.

5. Pick a Primary Social Media Channel

Social media is another excellent way to increase your online presence and engage with your audience. Social media users are increasing from time to time. Therefore, these platforms can be a fertile field for marketing, with the advantage of reaching consumers more personally.

Several things need to be considered before conducting successful social media marketing, ranging from audience research to identifying consumer characteristics, clearly defining marketing objectives, using measurable metrics, and studying competitors.

Additionally, you can make the most of social media marketing around your plumbing business with these best social media platforms, such as Facebook, Instagram, YouTube, Twitter, Snapchat, Quora, and so on.

6. Commit to Email Marketing

Email marketing is the most affordable strategy. Moreover, email marketing, with proper email verification, has a 122% return on investment (ROI). With this strategy, you can create welcome emails, special offers, newsletters, and other content related to business growth.

You need to create the correct email and send it to the right people (target market) so that they will open this email. It is crucial to build quality emails that can convince readers so that later visits to the business site can increase conversion sales.

To create good email marketing, you can personalize by mentioning usernames, creating concise content that audiences can access with mobile devices, and converting videos into .gif format to attract their attention.

Takeaway

In today's digital era, digital marketing is a must-have strategy in every business. 

You can implement the six digital marketing strategies mentioned above to help your plumbing business run successfully, starting from increasing conversion sales, building brand awareness, generating leads, etc.

A digital marketing strategy might take a lot of effort and time-consuming. However, once you have implemented your plumbing business strategy, you will be able to compete in today's digital business world. So, start to work on it and take your business to a higher level. Check out the most recent statistics in 2022 about social media marketing.

Author Bio

Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter: @breadnbeyond

Email: andre@breadnbeyond.com 

LinkedIn: Andre Oentoro

Learn How You Can Display Any Sort Of Visual Art In Your Home

If you're like most people, you probably think of art as something that is hung on a wall in a fancy frame. However, there are many other ways to display art in your home. In this blog post, we will discuss some tips on how to do it the right way. We will also provide information on where to find beautiful pieces of art that will compliment your home perfectly!

Custom Picture Frames

If you're going to hang artwork on your walls, you'll need to get custom picture frames. The size and shape of the artwork will determine the size and shape of the frame. You can find these at any local craft store or online. With these custom picture frames, you can add a personal touch to your home. Try to look for frames that compliment the artwork and your home's décor. If you're looking for something luxurious opt for gold or silver frames. If you want something more rustic, go for wooden frames.

Choose Art That Compliments Your Home

The next step is to choose artwork that compliments your home. When you're choosing art for your home, you should pick pieces that compliment the overall look of your house. If you have a modern home, look for abstract or geometric pieces. If you have a traditional home, look for landscapes or portraits. You can also find art that reflects your interests and hobbies. For example, if you love nature, look for artwork with nature scenes. Or if you're a fan of pop culture, find artwork that features your favorite celebrities or TV shows. It's important to find pieces that fit in with the style of your home so that it looks cohesive.

Use Lighting The Right Way

Lighting is very important when it comes to displaying art. You don't want the artwork to be too bright or too dark. You also don't want the light to glare off the artwork. The best way to achieve this is by using track lighting. These will provide the perfect amount of light without causing any damage to the artwork. This will also allow you to adjust the light so that it's just right. You should also avoid using fluorescent lights as they can cause the artwork to fade over time. Accent lighting is also a great way to highlight specific pieces of art.

Don't Overdo It

When it comes to displaying art, less is definitely more. You don't want your home to look like a museum. Start with a few key pieces and build from there. You can always add more later on. Try to pick a few pieces that you really love and that will compliment your home. Once you have these, you can decide where to put them. Hang them in areas where they will get the most attention. You should also avoid overcrowding the artwork. Leave some empty space around each piece so that it can breathe. Also, make sure that the artwork is spaced out evenly on the wall. This will create a visually pleasing look.

How To Display Statues

If you're looking for a unique way to display art, try using statues! These can be placed on shelves or pedestals around your home. They also make great conversation starters. Look for statues that compliment your home's décor. You can find these at most home goods stores or online.

How To Find Art

If you're having trouble finding artwork for your home, try looking online. There are many websites that sell all kinds of art. You can also find a lot of great deals on used artwork. Another option is to commission an artist to create a piece specifically for your home. This is a great way to get something one-of-a-kind that is sure to impress your guests! There are many artists who specialize in creating custom artwork. You can find them by doing a quick search online.

No matter what your style is, you can easily find artwork that will compliment your home. With a little bit of effort, you can turn your house into a gallery! Just remember to use lighting the right way, don't overdo it, and choose pieces that fit in with the overall look of your home. With these tips, you'll be sure to impress all of your guests! Now that you know how to display art in your home, it's time to start shopping! With these tips, you'll be able to find the perfect pieces for your space. So get out there and start decorating! We hope this article was helpful!

The Do's and Don'ts of Taking Own Apartment Photos

Like any other photography niche, the real estate photography industry requires the expertise and the creative mind of the photographer.

Some photographers have already mastered their craft, but if you are still a newbie in the industry, you must ensure that you have what it takes to be the next rockstar real estate photographer.

This time, let us focus on apartment photography, which means taking high-quality images of an apartment that is up for sale.

So, what makes compelling apartment photography? Find it out here.

Apartment photography does not differ much from other types of property photography. Hence, what you already know can be applied when taking your shots. Real estate photo editing is also a key part in getting perfect listing pictures.

However, mistakes are still bound to happen. So even if you know what you are doing, you should not always be complacent.

To get useful and beautiful images that grab attention, you need to hire the best real estate photographer to do the work. It is not always necessary, especially if you are a professional photographer and editor already.

Moreover, here are a few “do’s and don’ts” of apartment photography to help you make the best choices for your final photos.

Do’s

Clean the property

As part of the basics, tidy up the whole property.

If possible, never put up images of your apartment in a messy state because it can discourage potential buyers. This is because the clutter is highlighted more than the property’s amenities itself.

Clean up your apartment and get the best images of the properties. Focus first on the interior than the exterior part of the property.

Do the photoshoot during the day

It is best to do the photoshoot in the daytime since the sun’s natural lighting helps capture vibrant images.

Check out the weather ahead, and if you think it is unfavorable, then it is best to postpone the session, especially if you have some exterior photography to do.

Don’ts

Do not focus only on the exterior

There is nothing wrong with doing outdoor photography. However, it should not be your priority all the time.

It is best to focus on the indoor images since most buyers will be interested in seeing what the property looks like from the inside.

Never shoot at night

This is related to the previous pointer mentioned: do not have a shoot in a dim environment or night.

This is especially true if you are not a professional photographer (or even if you were) because it makes things look dark and dull. 

After all, day shots are always the best.

Avoid stock photos

As much as possible, never use stock photos.

Apartment buyers would want to see authentic images of your property, not something that is grabbed from another site.

However, if you still want to do it, be vigilant because even if you do some tricks with the meta tags, it is still hard to lure your buyers into believing that it is really your apartment’s pictures.

You should be honest with them than hitting rock bottom because you failed to make a disclaimer beforehand.

Alright!

So, what do you think? Are these pointers challenging to remember and follow?

It should not be the case because these are practically the best practices that you should learn as a realtor.

Moreover, if it seems hard to do the work by yourself, real estate experts can help and guide you.

After all, you need to be completely aware of these so you can sell your apartment in a hassle-free way. Be the next rockstar real estate marketer out there by following this simple guide. Best luck!

Guest Contributor: Rachelle Moore