Starting a roofing company is an excellent idea with the huge demand for the service. According to market statistics, it adds more than 15,600 jobs annually to the US economy. With excellent management and marketing, it can be a lucrative business.

However, roofing contracts face stiff competition from many players in the industry. As such, you need more than ready capital to succeed. One of the most important strengths is passion in your team. With a motivated team, you can offer stellar services in the footsteps of roofing companies.

Luckily, you have come to the right place if you are up to the task. Read on to find important steps when launching a roofing company here.

1.   Choose A Business Model

Based on your skills, do you want to start a sole proprietorship, partnership, or LLC? Once you’ve picked a business model, the next step is to decide what to focus on. Is it new construction, installation, consultancy, or repairs for commercial or residential properties?

The roofing market is broad, and different factors influence each sector. You need to conduct thorough market research to find out your strengths. Be clear on what roofing material you want to focus on. Is it wood, tiles, metal, or shingles? 

2.   Come Up with a Business Plan

A detailed business plan helps you to understand the market and your goals. However, be realistic with your objectives to avoid disappointments that hurt your morale.

Ideally, figure out your target market and how to meet their needs.

With a clear outline of your vision, values, and mission, a business plan acts as a compass. It helps you steer the Spokane roofing company in the right direction.

A well-crafted business plan is a roadmap that allows smooth operation. It also comes in handy in securing finances. Investors need to be convinced your business is viable to qualify for capital.

3.   Get Licenses and Insurance

Roofing companies need to follow both local and state laws. Since each area has its requirements, you must do proper research. Check the conditions and find the specific permits, licenses, and certifications.

As one of the most dangerous jobs, roofers need to be insured. Workplace accidents could lead to work interruption, loss of income, and property damage. For this reason, insurance is essential for all roofing companies in most states.

4.   Build a Reliable Team

Good customer service is crucial to customer satisfaction and company reputation. As such, you must build a team of skilled, loyal, committed, hardworking, and experienced professionals for success.

Clients looking for roofing companies check your employees' skills and expertise. So hire people with experience in handling various roofing problems. Also, provide regular training to enhance their skills and customer service.

5.   Find a Reliable Supplier

Access to quality roofing materials is a crucial step to enhancing customer satisfaction. Look for reputable roofing materials suppliers or manufacturers with durable materials with an extended warranty. A warranty period of between 5-10 years instills confidence in your clients.

Building a good relationship with various suppliers is crucial for a steady supply. You can leverage your good relationship to get ideas on the best roofing materials or the latest technology in the industry.

6.   Run an Effective Marketing Campaign

Regardless of how good your services are, you will only make money if customers know about you. You should develop an effective marketing campaign to create brand awareness and attract customers.

Being a competitive industry, you are not just marketing your services; you want to stand out as the best. That means you should use various marketing channels to increase your chances of reaching potential customers first.

Here are a few marketing techniques.

·      Establish an online website by building a user-friendly website. Optimize it using SEO to rank on the search engines like Google.

·      Use social media platforms like YouTube, Facebook, and Instagram to create awareness of your company.

·      Design and distribute flyers highlighting your key services and why you are the best.

·      Ask previous customers to refer you to their friends or relatives.

·      Advertise your business on the search engines.

·      Take part in community events and create relationships with the locals.

Running a successful marketing campaign takes time. You need to try various strategies to determine which works for you. Based on the feedback, refine your marketing message to address your potential client's priorities and values.

But no matter how good your marketing is, you can’t succeed by underdelivering. When you get a client, deliver beyond their expectations. A positive experience with clients makes it easy for them to refer you to friends, colleagues, or relatives.

Conclusion

There’s high demand for roofing and roof repair services.  But to succeed, you need to do proper market research and analysis. You also need the right skills for excellent customer satisfaction.

From choosing a business model, creating a business plan, getting certification, assembling a team, and finding suppliers to running an efficient marketing campaign, this guide has all you need to start in the right direction.
Remember, a strong foundation and determination are the secrets to success.

Guest Contributor: Jessica Smith