Digital marketing has become part of an effective business strategy for both small and large businesses. Digital marketing can help plumbers easily develop their plumbing business more quickly because this method can reach a broader market.

If you can implement a digital marketing strategy into plumbing your business correctly, you can choose the right market and easily convert offers into purchases. Of all these advantages, there is no reason for you not to use digital marketing in your plumbing business.

This strategy will help your business compete in today's business world. Thus, digital marketing is the key to success, and it's easier than you might think. 

You've come to the right place if you still have not or are struggling to implement digital marketing strategies into your plumbing business. Here are six digital marketing strategies for plumbing services that work.

1. Optimizing Your Plumbing Website

In this digital era, many businesses still do not have a website, which is a big loss for them as most of the prospects come online, making your website the first impression that potential clients get from your business.

As a professional plumber, you need a professional, engaging, and easy-to-reach strategy. A website is one of the plumber digital marketing strategies you need, especially when dealing with emergency customers who need to find information about your business quickly.

That's why websites are must-haves for every business. For those who already have a website, you can optimize your website by adding videos from your YouTube Channel to your website, conducting keyword research, publishing valuable content, etc. Good content can help to promote the business, increase brand awareness, and attract new customers. Explainer videos, for example, are a great way to show off the company's work and highlight the benefits of using its services. When choosing an agency for explainer video production, it's essential to choose experienced ones who work in relative fields like yours.

2. Search Engine Optimization for Plumbers

SEO is one of the most popular techniques in digital marketing. SEO aims to optimize a business site on Google to be on the main search page. It is to make the business site easier to find so that the traffic to the site will be much greater.

With 75% of internet users never missing clicking the first page of results, reaching the top can be a game-changer for your business. So, SEO plays an essential role in your digital marketing strategy. 

However, it's not as easy as it sounds. It will require a lot of energy and time to be able to optimize your website's SEO so that it appears on the main page. 

There are several SEO techniques that you can do, such as creating article content and entering some keywords related to your plumbing business.

3. Leverage Video Marketing

Video marketing has become a popular marketing strategy among marketers. It is because video presents an engaging visual and easy-to-understand explanation that allows you to deliver critical messages to the audience.  

Thus, Adding engaging video marketing to your plumber marketing strategy can help boost your SEO, increase website engagement, add to your brand personality, and give you an edge against your competition.

Interestingly, you can add videos to your Google My Business listing, YouTube Channel, and other social media platforms. here are video marketing Tips for plumbers:

• Keep your video short and simple

• Focus on stories, not sales

• Add your videos to your website landing page 

• Target relevant audiences on social media platforms

Several best types of video marketing can bring your plumbing business to the next level, such as explainer videos, product videos, motion graphics, etc. 

Another great social media platform that could enhance your company's marketing is Tiktok. TikTok currently boasts 1.4 billion monthly active users and will reach 1.8 billion by the end of 2023.

Hiring a good video production company brings professionalism, creativity, technical expertise, and strategic guidance to your video marketing efforts. Their assistance can elevate the quality of your videos, enhance audience engagement, and ultimately contribute to the success of your marketing campaigns.

A reputable video production company has the expertise, experience, and equipment to create high-quality videos. They can produce videos with excellent visuals, clear audio, and smooth editing, giving your brand a professional image. High-quality videos are more likely to engage and impress your target audience, increasing the effectiveness of your marketing campaigns. They can also collaborate with you to develop a comprehensive video marketing plan aligned with your business goals.

4. Invest in Pay-Per-Click (PPC) Ads

Pay-Per-Click (PPC) is one of the most excellent marketing techniques for your plumbing business. This marketing technique is done by placing advertisements on certain media that provide PPC ads, such as Google, Facebook, Instagram, and others.

You need to choose the right media for your plumbing business and place an ad there so your target customers can easily see the ad. In this technique, you will pay for each click.

However, before you launch a PPC ad, you will be required to define specific keywords or phrases to help your ad appear to people actively looking for businesses that offer services like yours. It will allow you to increase conversion rate, brand awareness, etc.

5. Pick a Primary Social Media Channel

Social media is another excellent way to increase your online presence and engage with your audience. Social media users are increasing from time to time. Therefore, these platforms can be a fertile field for marketing, with the advantage of reaching consumers more personally.

Several things need to be considered before conducting successful social media marketing, ranging from audience research to identifying consumer characteristics, clearly defining marketing objectives, using measurable metrics, and studying competitors.

Additionally, you can make the most of social media marketing around your plumbing business with these best social media platforms, such as Facebook, Instagram, YouTube, Twitter, Snapchat, Quora, and so on.

6. Commit to Email Marketing

Email marketing is the most affordable strategy. Moreover, email marketing, with proper email verification, has a 122% return on investment (ROI). With this strategy, you can create welcome emails, special offers, newsletters, and other content related to business growth.

You need to create the correct email and send it to the right people (target market) so that they will open this email. It is crucial to build quality emails that can convince readers so that later visits to the business site can increase conversion sales.

To create good email marketing, you can personalize by mentioning usernames, creating concise content that audiences can access with mobile devices, and converting videos into .gif format to attract their attention.

Takeaway

In today's digital era, digital marketing is a must-have strategy in every business. 

You can implement the six digital marketing strategies mentioned above to help your plumbing business run successfully, starting from increasing conversion sales, building brand awareness, generating leads, etc.

A digital marketing strategy might take a lot of effort and time-consuming. However, once you have implemented your plumbing business strategy, you will be able to compete in today's digital business world. So, start to work on it and take your business to a higher level. Check out the most recent statistics in 2022 about social media marketing.

Author Bio

Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter: @breadnbeyond

Email: andre@breadnbeyond.com 

LinkedIn: Andre Oentoro