This is going to be a brief guide on choosing and designing a sign for your business. There are many different kinds of signs to choose from, made from various materials. Once you have an idea of what you want, you should consider three things: the sign’s visibility, the taste of your target audience, and your company’s budget for signs. These factors will help to inform the design for your sign, maximize your reach, and minimize replacement and repair costs. Remember that the better quality of the sign, the more durable and long-lasting it is. Read on for more information on choosing your business sign.

Different Kinds of Signs

There are many ways you can go when choosing the type of sign you want for your business. From LED screens and pole and pylon signs to storefront and office lobby signs, the advertising opportunities are endless. You can look into more different kinds of signs, as well as the various materials. According to the professionals at HumbleSignCo.com, you can get signs made from PVC, acrylic, plastic, fiberglass, aluminum, wood, and even fabric. The more durable the sign, the more it is likely to cost. However, this is for good reason, as it will last your business the longest time and therefore is great value for money.

You can request a consultation and speak to an expert to discuss the design of your business signs. But before you do, remember to avoid these three common mistakes made by many businesses.

1. Visibility

A well-designed sign for your business will help to increase visibility and draw attention to your storefront, but it takes some time and effort to find the right kind of materials and the perfect display location on the premises. Make sure your sign is visible from the road and from a distance, with nothing obstructing the view where possible.

Moreover, it is worth remembering that script fonts might look pretty up close, but from a distance can be really hard to read. The use of contrasting colors is very useful for making signs visible and easy to read as well. A mistake many companies make is choosing fonts and colors purely based on their aesthetic, but that poses a visibility problem when viewed from afar.

2. Demographic

Another common mistake businesses can make with their signage is to forget their target demographic. You should always design your sign with your intended audience in mind. This will inform the design elements, such as colors, use of imagery, and font. For instance, if your target audience is young people, you might choose to use bold, bright colors and fun font, while a sign designed for an older demographic might be more subtle and understated, with more neutral colors.

Always keep in mind your target demographic, or you might end up with a confusing message, a poor representation of your company, or a sign that does not really appeal to any specific group of people.

3. Budget

Another problem some businesses face when choosing their sign is that they try to spend as little money as possible and end up with a product that is poor quality and underwhelming. Setting a reasonable budget for your sign will help you to narrow down which materials you want to use and the size of the sign. This will give you a better idea of what kind of sign you can afford. 

You will find that the cost for signs is generally based on a combination of key factors, such as the size, the quality and longevity of the materials, and the complexity of the design. For these reasons, it is worth expanding your budget to get the most out of your business sign as possible.  It is a solid investment and can provide many years of marketing for your company when done well.

This has been a brief guide to choosing and designing the perfect sign for your business. Depending on your budget, you can choose the size, complexity, and material for your sign, but remember that the higher the quality, the more use you can get out of your signage. You should always make sure your sign is visible from a distance and easy to read. Moreover, it should be designed with your target demographic in mind so it attracts the right audience. 

Finally, for the best value for money, make sure that your sign is durable. This will avoid having a cheap sign that breaks easily and needs to be repaired or replaced. Have fun designing your company’s sign and good luck!