The competition in the plumbing business is high, just like in any other industry. That is why plumbing businesses use various approaches to promote their services and stand out from competitors, one of which is content marketing. Despite the narrow specialization, there are tons of ideas for creative plumbing content you can apply from your website as well as social media content. And further, we would like to name the most appropriate of these content ideas.

Creative ideas for plumbing content

Share useful facts about plumbing

Social media is an excellent tool to reveal the professionalism of your services to the audience and build the face of your brand online. So the first idea you can consider for your plumbing content is sharing useful facts and myths about plumbing with your followers. You can dedicate the writing of this information to your experts, or your content writers who you can hire on the writing service Best Writers Online and who should always consult with your engineers to ensure the facts are true, whether this information is related to some historic knowledge or common everyday tips for your clients.

Show your services in progress

Another great benefit of having social media for your plumbing company is the capability of sharing not only text but also visual content. For example, you can post a photo or video before\after content to show the process of working with your specialists, what problems your customers had and how your company helped them. Or if you produce plumbing products, you can also share the process of creation of the next order for your customers, the completed results, and reviews whether the orders are according to customers' expectations. By the way, if you are going to share some cases or products, make sure your clients don't mind sharing this information about their orders.

Do-it-yourself videos are a good idea

One more creative content idea based on reviews from the writing service Writing Judge for promoting your plumbing services is creating DIY (do it yourself) videos. It can be short instructions on how to care for plumbing products or their serviceability at home, without even calling plumbers. Surely, your customer will not be capable of doing the serious repair on their own but sharing some tricks shows your reliability and willingness to be useful to followers. Such types of videos are commonly viral and get high views and shares among other users on certain social media, not just your followers.

Provide social media account for each physical location separately

If your plumbing business has different physical locations in different cities, we recommend having different social media profiles for each location. Foremost, it will be more convenient for your clients to make an order or consult about the required services. Secondly, the content is variable due to the location it is targeted to, meaning people perceive information differently. For example, a joke at one place may not be clear to people from another location. Having different social media profiles will help to differentiate the type of content and make it more personalized for your audience. Moreover, it increases the chances of choosing exactly your company instead of competitors due to the various location keywords included in the posts.

Promote our services in videos

Video is always a working tool to attract more followers to the business's social media accounts. One more idea for your video marketing strategy is filming how-to guides. It is not about what your followers can do on their own, these videos are made for the purpose of showing all your services in action. Such videos can be of different lengths. Surely, people are not willing to watch 45 minutes of repairing the toilet but you can upload an expanded review of this or that service on your YouTube channel, for example. This is a kind of landing page on your website, but you precisely show how your team works.

Publish testimonials from your clients

And the last idea for writing plumbing content we would like to mention is posting testimonials from your real clients. These days, text reviews are not working well. That is why we recommend filming video testimonials with your clients, where they can discuss your cooperation in detail, including advantages and disadvantages. The more real reviews you post on social media, the more credibility and reliability it adds to your plumbing services, enabling your followers to purchase exactly your company for their needs. In addition, you can ask your client to leave reviews on Google and Facebook, where they cannot be falsified in any way.

Taking everything into account, we also would like to suggest you test various content marketing tools and approaches to better learn the preferences of your audience and provide them with relevant content. Don't compare your content approach with competitors, as some approach doesn't work for them, it can work profitably for your plumbing business.

Guest Contributor: Frank Hamilton