Like any other photography niche, the real estate photography industry requires the expertise and the creative mind of the photographer.

Some photographers have already mastered their craft, but if you are still a newbie in the industry, you must ensure that you have what it takes to be the next rockstar real estate photographer.

This time, let us focus on apartment photography, which means taking high-quality images of an apartment that is up for sale.

So, what makes compelling apartment photography? Find it out here.

Apartment photography does not differ much from other types of property photography. Hence, what you already know can be applied when taking your shots. Real estate photo editing is also a key part in getting perfect listing pictures.

However, mistakes are still bound to happen. So even if you know what you are doing, you should not always be complacent.

To get useful and beautiful images that grab attention, you need to hire the best real estate photographer to do the work. It is not always necessary, especially if you are a professional photographer and editor already.

Moreover, here are a few “do’s and don’ts” of apartment photography to help you make the best choices for your final photos.

Do’s

Clean the property

As part of the basics, tidy up the whole property.

If possible, never put up images of your apartment in a messy state because it can discourage potential buyers. This is because the clutter is highlighted more than the property’s amenities itself.

Clean up your apartment and get the best images of the properties. Focus first on the interior than the exterior part of the property.

Do the photoshoot during the day

It is best to do the photoshoot in the daytime since the sun’s natural lighting helps capture vibrant images.

Check out the weather ahead, and if you think it is unfavorable, then it is best to postpone the session, especially if you have some exterior photography to do.

Don’ts

Do not focus only on the exterior

There is nothing wrong with doing outdoor photography. However, it should not be your priority all the time.

It is best to focus on the indoor images since most buyers will be interested in seeing what the property looks like from the inside.

Never shoot at night

This is related to the previous pointer mentioned: do not have a shoot in a dim environment or night.

This is especially true if you are not a professional photographer (or even if you were) because it makes things look dark and dull. 

After all, day shots are always the best.

Avoid stock photos

As much as possible, never use stock photos.

Apartment buyers would want to see authentic images of your property, not something that is grabbed from another site.

However, if you still want to do it, be vigilant because even if you do some tricks with the meta tags, it is still hard to lure your buyers into believing that it is really your apartment’s pictures.

You should be honest with them than hitting rock bottom because you failed to make a disclaimer beforehand.

Alright!

So, what do you think? Are these pointers challenging to remember and follow?

It should not be the case because these are practically the best practices that you should learn as a realtor.

Moreover, if it seems hard to do the work by yourself, real estate experts can help and guide you.

After all, you need to be completely aware of these so you can sell your apartment in a hassle-free way. Be the next rockstar real estate marketer out there by following this simple guide. Best luck!

Guest Contributor: Rachelle Moore